Tags Menu
Tags are labels that represent state. A contact either has a tag or does not. Tags do not store values — they simply indicate that something is true.
Common uses for tags
Tags are commonly used to:
• Track progress inside flows (e.g. started_flow, completed_form)
• Segment contacts (e.g. lead, customer, vip)
• Prevent duplicate actions (e.g. entering the same campaign twice)
• Control logic in Condition Nodes
Defining tags for your business
Tags are fully customizable and should be defined based on your business needs and workflows.
Each business may require different tags depending on:
• Campaign structure
• Sales funnel stages
• Educational or content flows
• Support and follow-up logic
All tags are created and managed from the Tags menu.
This menu acts as the central place to define, organize, and maintain your tagging system.
Organizing tags using folders
To keep your tag system clean and scalable, Elpidan allows you to organize tags into folders.
Folders help you group related tags based on their purpose, such as:
• Campaign tags
• Purchase behavior
• Form submissions
• Course or product categories
Creating a Tag folder
To create a new folder:
Hover over the Folders section in the left panel
Click the plus (+) icon that appears
Enter a name for the folder
Confirm to create the folder
Create Tags
To create a new tag, use the Add Tag button in the Tags menu.
Enter a name for the tag
Select the appropriate folder (category)
Save the tag
All tags are created and managed directly from the Tags menu, allowing you to organize and maintain your tagging system in one place.
Assigning Tags to Contacts (automatically or manually)
Tags can be assigned to contacts in two ways: automatically or manually.
Assigning Tags Automatically (using flows)
Tags are most commonly assigned automatically inside flows using the Action Node inside the Flow Builder
With Action Nodes, you can:
• Add a tag when a condition is met
• Remove a tag when the contact’s state changes
Example:
• Add tag qualified_lead
• Remove tag new_lead
This keeps automation logic clean, predictable, and scalable.
Assigning Tags Manually (from the Inbox)
You can also add or remove tags manually from the Inbox Menu.
To do this:
Open a conversation in the Inbox
Go to the Contact Details & Management Panel (right column)
Add or remove tags as needed
Manual tagging is useful for:
• Support interactions
• One-off corrections
• Sales or follow-up decisions
👉Related guide: Inbox Contact Management
Tag best practices
• Use tags only for yes/no or state-based information
• Do not store numeric or variable data in tags
• Avoid creating too many similar or overlapping tags
• Group tags into folders based on purpose
• Document tag meanings for your team
For logic-heavy workflows, combine tags with Custom Fields.
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