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Persistent Menu

The Persistent Menu is a set of buttons that appears in the Instagram Direct Message menu (hamburger menu) and remains available to the user at all times.

The Persistent Menu

  • Allows users to start specific flows manually
  • Acts as a permanent navigation layer inside DM

Typical use cases:

  • “Product Category”
  • “Contact Support”
  • “Browse Services”
  • “Start Over”

The Persistent Menu does not send messages by itself.
Each button starts a predefined flow.

Creating & Managing Persistent Menu Buttons

You can define up to five Persistent Menu buttons.

For each button, you must define:

  • Button Title (short and clear)
  • Target Flow (the flow that will run when tapped)

👉 learn more about Flow Builder

Updating or Removing Buttons

You can:

  • Edit button labels
  • Change the linked flow
  • Remove buttons entirely

 Click Publish to Instagram to apply your changes

⚠️ Removing a button does not affect existing flows — it only removes the entry point.

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