Persistent Menu
The Persistent Menu is a set of buttons that appears in the Instagram Direct Message menu (hamburger menu) and remains available to the user at all times.
The Persistent Menu
- Allows users to start specific flows manually
- Acts as a permanent navigation layer inside DM
Typical use cases:
- “Product Category”
- “Contact Support”
- “Browse Services”
- “Start Over”
The Persistent Menu does not send messages by itself.
Each button starts a predefined flow.
Creating & Managing Persistent Menu Buttons
You can define up to five Persistent Menu buttons.
For each button, you must define:
- Button Title (short and clear)
- Target Flow (the flow that will run when tapped)
👉 learn more about Flow Builder
Updating or Removing Buttons
You can:
- Edit button labels
- Change the linked flow
- Remove buttons entirely
Click Publish to Instagram to apply your changes
⚠️ Removing a button does not affect existing flows — it only removes the entry point.
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