Simple Pricing Based on Monthly Active Contacts
Only pay for real conversations — not inactive followers.
How many Active Contacts will you have each month?
Free Plan
14-day free trial to explore everything.
No credit card required
- ✓Full access for 14 days
- ✓Up to 500 Active Contacts
- ✓Unlimited contacts in CRM
- ✓Full Flow Builder access
- ✓Smart Inbox
Pro Plan
Full access for growing creators and businesses.
1–500 Active Contacts per month
- ✓Full access
- ✓1–500 Active Contacts per month
- ✓Unlimited contacts in CRM
- ✓Unlimited Flow Builder usage
- ✓Unlimited contact storage
- ✓Smart Inbox
- ✓Comment-to-DM automation
- ✓Tags, custom fields & segments
- ✓Templates library
Enterprise
For agencies and large teams managing multiple accounts.
Contact us for pricing
- ✓Everything in Pro
- ✓Custom MAC limits
- ✓Multiple Instagram accounts
- ✓SSO & dedicated infrastructure
- ✓SLAs & named account manager
- ✓Priority support
What is a Monthly Active Contact?
You are only charged for real monthly engagement. Comments do not count unless they trigger an automated DM. Once someone becomes active in a month, they count once for that entire billing cycle.
They send you a direct message
A contact becomes active when they start a direct conversation with you.
They reply to your story
Story replies count as real engagement and are included in your monthly active contact total.
You send them a DM
Manual outreach and automation-triggered DMs both count toward real monthly engagement.
Comments don't count by default
Comments only count as active contacts when a comment launches an automated flow that sends that person a direct message.
One active contact per month
Once someone becomes active in a given month, they count as one MAC for that entire billing cycle, no matter how many messages are exchanged.
The count resets each billing month
At the beginning of every new billing month, only people who engage again will be counted as active contacts.
You only pay for real conversations
This keeps pricing tied to actual engagement rather than inactive followers sitting in your inbox.
What happens if you go over your active contact limit?
Each plan includes a set number of monthly Active Contacts. If you go over your plan's limits, your automations won't shut off, you'll simply be charged a small overage fee for each additional Active Contact that month. Active Contacts are calculated monthly on both monthly and annual plans, and any overages are billed monthly.
Questions About Monthly Active Contacts and Billing
What is a Monthly Active Contact (MAC)?
A Monthly Active Contact is any Instagram user you actually have a conversation with during a billing month. A contact becomes a MAC if they send you a DM, reply to your story, or you send them a DM — either manually or through automation. Comments don't count unless they trigger an automated DM flow.
What counts — messages or contacts?
Contacts, not messages. Once someone becomes active in a given month, they count as one MAC for that entire month — no matter how many messages are exchanged.
When does my MAC count reset?
At the beginning of each new billing month, the count resets. Only users who engage again in that new month will be counted as active.
Is there really no credit card needed for the free trial?
Correct — you can use Elpidan Lead free for 14 days with full access and up to 500 active contacts, without entering any card details.
What's included in the free plan?
The free plan includes full access to the platform with up to 500 active contacts, unlimited contacts in CRM, and the complete Flow Builder. It's a 14-day trial with no credit card required.
Can I change my plan or MAC tier later?
Yes, you can upgrade or downgrade any time from your account settings. Changes take effect immediately.
Is there an annual discount?
Yes — paying annually saves you 20% compared to monthly billing.